Today Television Commercials are still difficult to match when it comes to ROI. In fact, because YouTube works so well, companies spending the amount they do to advertise on television speaks volumes. So where does that leave streaming services? Ads on Streaming services such as Amazon, and Hulu are so powerful that they are referred …
The decision to make a commercial is based on ROI (Return On Investment), or what we call in our industry ROA (Return On Ad Spend.) Ad spend on television campaigns can seem complex, but it really all comes down to a few simple things. Understanding the pricing matrix can lead to wiser decisions on ad …
I bet you didn’t know Robin Hood had a commercial for the Super Bowl. Because by the time that commercial aired you were already tuned out. Unfortunately, similar nightmares have panned out this way for many entrepreneurs. Imagine being at the precipice of taking your company to the next level. Finally ready to make it …