Today’s post is going to involve a lot of boring numbers. Well… not so boring if you want to make money.
EVERYTHING YOU NEED TO MAKE YOUR. BUSINESS GROW
By 2019, online video will account for 74% of all online traffic (KPCB).
55% of people watch videos online every day (MWP). ￼
65% of video viewers watch more than ¾ of a video (Syndacast).
85% of Facebook video is watched without sound (Digiday).
59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP).
52% of marketers believe that video is effective for brand awareness (WowMakers).
Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast).
Including video in a landing page can increase conversion by 80% (EyeView).
Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).
4 out of 5 consumers believe that demo videos are helpful (Animoto).
Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe).
4x as many customer would rather watch a video about a product than read about it (Animoto).
YouTube has over a billion users, almost one-third of all people on the internet (YouTube).
48% of marketers plan to add YouTube to their content strategy in the next year(HubSpot).
Nearly two-thirds of consumers prefer video under 60 seconds (Animoto).
500 million people are watching videos on Facebook every day (TubularInsights).
45% of people watch more than an hour of Facebook or YouTube videos a week (WordStream).
Snapchatters watch 10 billion videos a day (AdWeek).
82% of Twitter users watch video content on Twitter (Bloomberg).
43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer).
Among millennials, YouTube accounts for two-thirds of the premium online video watch across devices (ThinkWithGoogle).
8 out of 10, 18-to-49-year-olds watch YouTube in an average month (ThinkWithGoogle).
52% of marketing professionals worldwide name video as the type of content with the best ROI (Syndacast).
Marketers who use video grow revenue 49% faster than non-video users (VidYard).
55% of people consume video content thoroughly (HubSpot).
People spend on average 2.6x more time on pages with video than without (Wistia).